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Posted by: aught_nm4210

Original: 1/28/2007 9:19 AM
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Sunday, January 28, 2007

 

[ Reverse Marketing Analysis ]

User Profile



Brandy lives the glamorous life of  a 35 years old. She is the assistant editor of a highly sought-after international fashion magazine. She has been in this line for a mere 5 years, but she has rapidly climbed up the ladder, from a small fashion critic in a local tabloid. With a slim physique, large intense eyes, refined features complete with fashionably styled long hair, Brandy is a head-turner.

Endowed with a keen sense of fashion, Brandy is a trend setter whom designers constantly seek for her approval in the fashion industry. She is a perfectionist who is  very demanding of both herself and her subordinates. Brandy is a character trusted by many for her professionalism, efficiency and credibility.

She is financially independent and lives in one of the more prestigious condominiums around. Brandy oozes sophistication. Being the assistant editor, she has to cover all grounds of her work and this has cultivated a strong sense of confidence. Drawing a high pay job, her work scope is extremely demanding. She also has to keep in contact with her business associates and need to attend numerous gala events to keep herself up to date with the latest social happenings. Hence there is a need for her to upkeep her chic appearance and personality.

Brandy is currently seeing the director of a multi-million dollar corporation. They are making plans to get engaged, and subsequently, married. However, all that glitters is not gold. Brandy was previously married with 2 children and she has just gotten a divorce 2 years ago. Her job’s nature resulted in her inability to have a stable schedule, and this caused a drift with her husband and their eventual divorce. Though both parties still remain on very friendly terms and her current beau is very understanding of her situation and supportive of her.

Back at home, Brandy metamorphosizes into a caring mother who always makes an extra effort to interact with her 2 kids whenever she can. Being an assistant editor means that Brandy is required to travel overseas at least once a month. During this period of time, she will hire a trusted nanny to take care of her children. She is fully aware that she is not spending sufficient time with them; hence everyday after work, she will try her best to make it back home in time to tuck her kids into bed.  During weekends, she will bring them over to her ex-husband and either spend some time with her current beau or engage in yoja and meditation sessions with her close group of friends - all accomplished females who have carved niches in their own career domains.

Deep within, Brandy is actually a pretty much down-to-earth woman and with so little time for exercise, she engages in healthy living as much as she can by eating organic food. She also tries her best to abstain from unhealthy junkies. Brandy is a patronage of the arts and has accumulated a small private collection of her own paintings over the years. This gives her a sense of self-satisfaction over her little achievements. Every year, she will take at least a week off from her hectic work and set aside time to doodle around, enjoy the company of her children, make trips to the museums or catch a couple of foreign films.

Brandy intends to settle down again, but this might still have to take quite a long while as the current editor is retiring and she is working towards a promotion. Brandy plans to stop working in 15 years time and devote herself to the life of a homemaker, but with her workaholic instincts, it all remains to be seen. 

Brandy's Four Pleasure Analysis

Physiological

Sociological

Psychological

Ideological

Healthy-living

Family bonding

Stress Relief

Not bounded by

Conformity

Appreciation of beauty and fine arts

Maintain personal

Relationships

Rejuvenation

Work ethics

Physical relaxation

Maintain business

Relationships

Self-satisfaction

Responsibility

 

Status

 Competitive

Home-maker

A Phone for Brandy

Nokia 7373 L'Amour Collection in Warm Amber


   

This is one fashion mobile that will never go out of style. Original and expressive, this swivel phone is sure to accentuate Brandy's sense of sophistication. The Nokia 7373 is all about sleek, allure and mobility. The inticate exterior design functions more than just a phone. It is a necessity dressed up in lavishness and beauty. For Brandy who works in the arena of fashion, this piece of art is definitely a gadget that can satisfy her appreciation for arts, and fulfill her need for self-satisfaction. In addition, the timelessness quality of Nokia 7373 ensures that Brandy can bring it along for all occassions - be it to work or a social event. This phone can also be an object of conversation and its fresh and appealing design, complete with the all new swivel function is indeed a departure from conformity.

What more can Brandy ask for ?

Phone Specifications

General

Network

GSM 900 / GSM 1800 / GSM 1900

Announced

2006, September

Status

Available

 

Size

Dimensions

88 x 43 x 23 mm, 75 cc

Weight

104 g

 

Display

Type

TFT, 256K colors

Size

240 x 320 pixels, 30 x 40 mm

 

- 180-degree rotator design
- Downloadable themes, wallpapers

 

 

 

Ringtones

Type

Polyphonic (64 channels), MP3, AAC

Customization

Download

Vibration

Yes

 

- Stereo speakers

 

Memory

Phonebook

1000 x 23 fields, Photo call

Call records

20 dialed, 20 received, 20 missed calls

Card slot

microSD (TransFlash), hotswap

 

- 8 MB internal memory
- 2.5 MB free internal memory

 

Data

GPRS

Class 10 (4+1/3+2 slots), 32 - 48 kbps

HSCSD

Yes

EDGE

Class 10, 236.8 kbps

3G

No

WLAN

No

Bluetooth

Yes, v2.0

Infrared port

No

USB

Yes, Pop-Port

 

Features

Messaging

SMS, MMS, Email

Browser

WAP 2.0/xHTML

Games

Sudoku, Music Guess

Colors

Bronze Black, Powder Pink, Warm Amber

Camera

2 MP, 1600x1200 pixels, video(CIF)

 

- Java MIDP 2.0
- Stereo FM radio
- MP3/AAC/M4A/eAAC+/AAC+ player
- Push to talk
- T9
- Calculator
- Calendar
- Voice memo/dial
- Built-in handsfree

 

Battery

 

Standard battery, Li-Ion 840 mAh (BL-4B)

Stand-by

Up to 250 h

Talk time

Up to 2 h 30 min

 Posted 1/28/2007 9:19 AM - 12 Views - 0 eProps - 0 comments

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